"Adyen announced a partnership with Lavazza, a key player in the global coffee market. The partnership will unify the coffee brand’s digital payments ecosystem across international markets, while supporting the growth of B2B and B2C ecommerce and retail initiatives. The collaboration, already live in the US for B2B channels and in the UK and Australia for direct-to-consumer (D2C) channels, contributes to Lavazza’s strategy to consolidate its payment operations."