New Zelle® Survey Data: Boomers Built Main Street. Now They're Ready to Sell - But Gen Z and Millennials Aren't Buying.

PR Newswire

"A massive wave of small business owners is preparing to exit (often referred to as the "Silver Tsunami"), but the next generation isn't lining up to take over. New data from the 2026 Zelle Small Business Pulse Report reveals a generational disconnect between retiring owners and younger buyers that is putting small businesses at risk of closing. While nearly half (49%) of small business owners over 50 surveyed plan to exit within the next decade, most lack a succession plan – and many may not meet the expectations of a generation raised on fast, digital-first payments."