"Meta is making product changes to make it easier for users to find and buy products across Facebook and Instagram with new tweaks and tools. Meta is giving creators more ways to recommend products across Facebook and Instagram. On Instagram, creators will have a new tag feature that they can use to flag items from a brand’s catalog or through affiliate links directly in their Reels, turning any Instagram video into a digital storefront. Meta wants to turn creator content into a sales channel for brands and retailers and a new opportunity for creators to monetize their content."