Buy Now Pay Later Usage Surges as New Products Proliferate, JD Power Finds
JD Power
"Buy Now Pay Later (BNPL) adoption continues to grow rapidly, with 37% of consumers in the United States making a purchase using this method in the past 90 days, a 5-percentage-point increase in just one year. According to the JD Power 2026 U.S. Buy Now Pay Later Satisfaction Study released, as BNPL use matures and providers continue to launch new products, customers are increasingly using it to manage their day-to-day spending."
