Entertainment
The entertainment industry is made up of multiple, distinct sub-markets. One way to break it down is to consider the content or activity type, for example:
Digital content, inclusive of video streaming and downloads, news access and subscriptions, audio content purchases (i.e., books, stories, music, podcasts), and video games (i.e., game purchases, in-game purchases)
Events , inclusive of events ticketing to sports games , concerts, etc .
Online gaming and betting, inclusive of sports betting, casino games, and other wager-based betting experiences
Another way to consider the market is by the key players, like Consumers, Content Creators, Distributors/Platforms, and Advertisers. In either instance, if you are an organization working within one of these markets, you offer end users access to fun and leisure, and end users have high expectations for related experiences – including payments. As a result, you must take a more systematic and intentional approach to your payments strategy.
Glenbrook supports entertainment companies to address the following common questions
How should our payments strategy support our growth strategy?
How should we support tokenization, if at all?
What fraud vectors should we be most concerned about and how do we best mitigate those?
What is the optimal team configuration to support our payments strategy?
What is the optimal architecture to support our objectives?
Are we using the right payments partners?
What orchestration approaches are most meaningful to us?
Are we exposed to churn risk? If so, how do we best manage it?
Our Clients
Gaming Companies
Event Ticket Marketplaces
Newspapers
Digital Music & Audiobook Services
Video Streaming Services
Other Entertainment Companies
Entertainment Case Studies
Resources
Articles
Glenbrook shares our perspectives on activities in the industry.
Mid-Year Payments Check-In: Revisiting Our 2026 Predictions
The Glenbrook team is taking stock in June 2026 to see how the payments trends predictions from our January Payments on Fire episode are holding up.
The Missing Context Layer in Agentic Commerce: Part 3
Glenbrook’s Drew Edmond explores the specific implications for the payments and agentic commerce industry: how discovery changes when agents mediate it, how payment selection shifts upstream, how merchants need to prepare differently across categories, and who ultimately controls the agent layer.
The Missing Context Layer in Agentic Commerce: Part 2
Glenbrook’s Drew Edmond examines why the agent’s role in agentic commerce varies significantly by purchase category, where the context layer is being built today, and how far along it actually is.
Podcasts
Glenbrook speaks with industry leaders to share a variety of perspectives on the latest payments trends and activities.
Episode 304 – Fanning the Flames: Meta Muse, Instinct, and the Current State of Agentic Commerce
Glenbrook’s Chris Uriarte and Drew Edmond revisit the state of agentic commerce, exploring emerging consumer interfaces like Instinct and Meta Muse, access to merchant catalogs and data, and the challenges of turning agent-driven shopping into actual transactions. They also share their firsthand experiences making an agentic purchase through Meta Muse, and the industry complexities that still need addressed.
Episode 303 – Fanning the Flames: Every Payment, Every Environment, All at Once
This episode is a follow up to Drew Edmond’s 2025 payments performance optimization series, and an accumulation of what he has learned about how optimization actually works today. And here’s the short version – for subscription payments and for subscription businesses, an individual transaction success depends on a lot more than just the payment.
Tune in as Drew outlines a data-forward approach that spans every environment a payment touches, highlighted by clips from previous guests from the payments performance optimization series.
Episode 302 – Catching Up on the Capital Markets, with Timothy Chiodo, UBS
About a year ago, we chatted with with Tim Chiodo of UBS and Chris Kim of Capital Group about the investment side of payments. It’s been a pretty volatile 12-months in the equity market since then – well-timed for Bryan Derman to welcome Tim back on the podcast and catch up on the market factors playing into the payments space.
Listen in as they recap the performance of payments stocks, dive into the e-commerce market, provide perspective on the card networks, discuss merchant acquiring growth opportunities, and finish up with a lightning round on emerging technology.
News
Glenbrook objectively curates the news to keep you abreast of important daily headlines in payments.
While Amazon Blocks AI Agents, Walmart Rolls Out the Welcome Mat
"Walmart is embracing agentic commerce with the launch of its own Agent Gateway to manage transactions and other new features aimed at customers using AI agents, the retailer announced on Wednesday. The move comes shortly after Walmart’s top competitor, Amazon, began...
Mastercard Max Makes Benefits Easy to Discover, Understand and Use
"Mastercard is introducing Mastercard Max, a new AI-powered benefits assistant that helps people get more value from the cards they carry. Cardholders no longer need to search for benefits on their own – Mastercard Max surfaces relevant benefits, provides timely...
Bank of America: Quantum Dictionary, Part 1: Decoding the Fundamentals
"What is quantum computing? How does it work? What is a qubit? And when will quantum reach its full potential? Quantumcomputing challenges our intuition and our understanding of what computers can do. In this two-part dictionary series, wedecode key terms behind what...
Ready to see how Glenbrook can support your entertainment company to be as efficient and effective as possible?