“Trustly will test investor appetite in the coming weeks for an initial public offering that could value the Swedish payments start-up at $11bn or more. The fintech group offers consumers the ability to pay for goods and services online directly from their bank accounts, rather than using card networks like their rivals Stripe and Klarna. As a result it claims it can offer merchants a lower fee and retain a higher share of that fee itself by cutting out the middlemen such as card issuers and banks.”