“Meta and an e-commerce venture between India’s Reliance Retail and Jio Platforms are bringing grocery shopping to WhatsApp in what they said was a global-first end-to-end shopping experience on the popular instant messaging platform. The launch of JioMart on WhatsApp follows Meta and JioMart beginning to test an integration with select users two years ago. If successful, a commerce engine could prove to be a major source of revenue for WhatsApp, which has largely avoided serving ads to app users. Customers in India will be able to browse JioMart’s entire grocery catalog on WhatsApp, add items to a cart and make the payments via local payments rail UPI without ever leaving the instant messaging service, the companies said.”