OnDemand Video Module

Introduction

Many have theorized that we are shifting to a subscription-based economy where consumers subscribe to software, subscribe to movies, subscribe to textbooks, etc. Underpinning this shift is a model that enables the continual, on-demand delivery of services. This session explores the role of recurring payments in the subscription economy and takes a look at market requirements, best practices, and several digital merchant examples.

Topics Covered

Topics covered include key segments in the subscription economy and examples, typical subscription plan structures, the implications of push vs pull payments, as well as payment optimization techniques. We also discuss optimization techniques such as strategic authorization, the recurring indicator, account updater, retry optimization, and card-on-file tokenization.

Learning Objectives

To understand how one-time and recurring payments, high-level best practices for payments optimization, and key performance indicators.