On-Demand Modules

Merchant Analytics



Year Recorded



OnDemand Video Module


Payments data is often used for secondary purposes unrelated to processing payments. It can be used for applications such as offer targeting or even econometric modeling. It can also be used to help merchants better understand their business, how their business compares to their peers, and how key indicators compare to the industry at large. This session introduces payments data fundamentals and explores how this data is being used by merchants to gain a competitive advantage.

Topics Covered

  • Payments data fundamentals and data monetization segments
  • Introduction to merchant analytics
  • Key merchant analytics players.

Learning Objectives

To understand how payments data can be used by merchants to gain an understanding of their business—and understand how vendors competitively use merchant analytics to better serve their customers.

30,000+ Glenbrook Payments Boot CampTM workshop participants

Attending companies include fintechs, networks, banks, technology providers, investors, and more.

Customer Testimonials

“The Payments Boot Camp® has done an amazing job at giving me a broader understanding of the payments industry in an easy to digest and engaging format.”

– Tessa Dill Money Solutions Specialist – Payments, Shopify

Key Payments Terminology

All the key terms explained on one place.