OnDemand Video Module

Introduction

Payments data is often used for secondary purposes unrelated to processing payments. It can be used for applications such as offer targeting or even econometric modeling. It can also be used to help merchants better understand their business, how their business compares to their peers, and how key indicators compare to the industry at large. This session introduces payments data fundamentals and explores how this data is being used by merchants to gain a competitive advantage.

Topics Covered

• Payments data fundamentals and data monetization segments
• Introduction to merchant analytics
• Key merchant analytics players.

Learning Objectives

To understand how payments data can be used by merchants to gain an understanding of their business—and understand how vendors competitively use merchant analytics to better serve their customers.