What should Apple do with all its cash?

Erin McCune

March 9, 2007

In reaction to a recent article at BusinessWeek.com considering what Apple should do with its $12 billion cash hoard, Wall Street blogger Roger Ehrenberg explores the pros and cons of an internal VC fund for Apple and suggests that Steve Jobs et al consider the following questions:

  1. What is the right amount of cash Apple should keep on-hand to cushion variability in free cash flow?
  2. What is the process for benchmarking internal vs. external investment opportunities? Are there suitable analytical frameworks in place for making these assessments?
  3. What is the current dollar value of projects – be they internal or external – that warrant investment, given the Company's ROI objectives?
  4. In the event that additional cash exists beyond that required to fund 1 and 3 above, is this excess likely to be a durable phenomenon (e.g., indicating that a change in dividend policy might be appropriate) or a transient event (e.g., meaning an opportunistic stock buyback might be a better fit)?

Its a great post – read the rest here.

Roger Ehrenberg's blog is new to me this morning and I've already been sucked in by his insight, strong prose, and humbly corrected take on possible arbitrage when the DJIA dramatically dropped last week (another post well worth reading: here).

Information Arbitrage blog
by Roger Ehrenberg

What to Do with Apple's Cash
by Arik Hesseldahl
BusinessWeek.com
March 1, 2007

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