“With the PSD2 requirement for Strong Customer Authentication (SCA) going into effect on Sept. 14, 2019, Worldpay, Inc. (NYSE: WP ) will launch the Exemption Engine for Strong Customer Authentication (SCA) merchants operating in the European Economic Area (EEA) to reduce friction from the online checkout experience. Under the SCA requirement, only an acquirer can file exemptions with issuers on behalf of the merchant. Worldpay’s Exemption Engine for SCA, which requires little-to-no integration, is a first-of-its-kind solution that employs machine learning to apply the most applicable SCA exemption to an individual payment. The Exemption Engine for SCA’s predictive model is built by analyzing Worldpay’s market-leading payment data in the region as well as proprietary issuer profiles, which inform the solution’s decisioning.”
