“The reality is that PayPal didn’t spend $4 billion on a browser extension, the company’s primary product that over 17 million consumers have adopted; it spent $4 billion on a company that generates revenue from driving commerce. That’s the affiliate business model, and it’s what’s given Honey tremendous influence over what people buy and where they buy from. Now with PayPal, we’ll see them begin to influence how people pay.”
Why Honey’s Massive $4 Billion PayPal Deal Marks the Official Start of the Commerce Era
Business Insider
