WhatsApp in-chat payments feature is bad news for digital wallets, payment companies in India

Factory Daily

“Instant messenger WhatsApp is readying an intuitive in-chat payments feature, ahead of a likely December launch in India, that promises to make customer onboarding a cinch. It could be the biggest threat that players in the Indian digital payments ecosystem have faced to date. This will be the first time that WhatsApp is introducing the payments feature anywhere in the world.”