“InComm Payments, a global leading payments technology company, today announced it has launched an enhanced customer experience for VanillaGift.com by offering custom gift card options and integrating Vanilla Visa® Gift Cards on select mobile wallets, marking it as the first open-loop Visa gift card to do so. This functionality will allow Vanilla Visa® Gift Card recipients to conveniently add their cards to their device’s mobile wallet apps and transact touch-free when redeeming the gift card.”