Far from happy at the wealth of choice, 72% of US consumers say there are ‘too many’ subscription services, with the average subscriber now shelling out for five different subscriptions every month.
Conducted by mobile payments platform Bango, the survey of 2,500 Americans found that 78% dream of a single app to manage the multiplying tendrils of their expanding digital footprint, delivering a one-stop-shop for TV, music, gaming and fitness.
The shifting sands of consumer sentiment has already seen Disney+ and Netflix roll out ad-supported tiers at a lower cost, but they may be barking up the wrong tree according to Bango. So coveted was such a mythical ‘super bundle’ that 63% said they would pay more to avoid micro-managing every service.