Strong Customer Authentication, a Requirement to Combat Payments Fraud, Might Lead to Many Customers Abandoning Purchases at Checkout

Crowdfund Insider

“Strong Customer Authentication (SCA) testing performed by tech giant Microsoft reveals that consumers are actually leaving their planned purchases at relatively high rates when challenged at the time of checkout. SCA is a European regulatory requirement that aims to reduce or eliminate fraudulent activities and also make digital payments more secure. Businesses may be required to upgrade their authentication methods so that they meet SCA requirements when accepting online payments.”