Shopify merchants will be able to sell directly through ChatGPT conversations—no links or redirects, just seamless commerce. When someone asks ChatGPT for recommendations, they access inventory from Shopify merchants for immediate purchase. For merchants, their store name is displayed clearly, and orders flow into the Shopify admin with proper attribution and transparent fees. They remain merchant of record, own the shopper relationship, and control whether shoppers go through the Instant Checkout experience or their online store.