“Ahead of Money 20/20 Europe Mastercard is announcing its latest payments feature, Pay by link, led by its European open banking pioneer Aiia. With the feature in place, businesses from any industry are able to cut out unnecessary payment steps by creating a simple link that allows customers to pay instantly in any given context. The new payments feature ties directly into Mastercard’s open banking vision of ushering in a new era of choice, simplicity and personalization in a safe and secure manner. Based on open banking payments, the feature is set to empower multiple players across the ecosystem and new use cases ranging from accounting, insurance, and telecom companies to social commerce, payment service providers, and utility companies.”