Lynk, the branded payment solution providing merchants a secure alternative to costly credit card processing fees while powering customer loyalty programs, today announced it has added Pay by Bank, the No. 1 customer-requested feature, to its platform. Pay by Bank allows businesses to reduce their credit card processing fees, while safeguarding against transaction failure and fraud, and providing businesses immediate access to their revenue. Lynk's newest feature is currently being offered to existing users and on a waitlist basis to new customers.