“The company today launched a new feature called “See What’s In Store,” which will let physical stores provide a list of their inventory for free both in their Knowledge Panels (the boxes that appear in the right-hand column in the search results for a particular business) as well as on Google Maps. The new feature was announced at the same time as a couple of other enhancements: Google will now provide location extensions on video campaigns on YouTube; and enhanced local catalog display ads that will let merchants feature larger “hero” images as well as full listings of their other in-store inventory, along with stock and pricing information.”