"Fisher-Price, the world’s #1 infant and preschool company, announced today the debut of its first-ever College Savings Mastercard® designed to help family members save for expenses related to their children’s education. The new card furthers the Fisher-Price commitment to enrich the first five years of childhood for every family by helping to make sure planning today can pay great dividends when their child is ready for higher education. By working in concert with 529 education savings plans, the Fisher-Price College Savings Mastercard allows families to earmark savings for a wide range of academic needs for their children, while also taking advantage of several tax benefits."