“Embedded finance is growing in popularity, aiming to attract companies in any industry that are looking to implement financing solutions to their business. Lending is and will continue to be a huge part of the embedded economy – it’s all about customers being able to access financing when they are making a purchase, whether they’re buying a hot tub or need to fix a faulty pipe in their home.   Embedded lending is point-of-sale financing, but it’s not buy now, pay later (BNPL). It allows access to traditional regulated lending products offered by financial institutions.”