Dynamic Yield Launches Element, Bringing the Power of Mastercard to Personalization
Mastercard
"Mastercard’s proprietary prediction models and aggregated consumer spend insights activate new ways for customers to enhance personalization across digital channels as part of the company’s Experience OS. Dynamic Yield, a Mastercard company, today unveiled Element, an exclusive suite of Mastercard applications and extensions integrated into Dynamic Yield’s Experience OS. As consumer demand for personalization continues to grow, brands must differentiate their approach to providing relevant experiences at scale."
