More than 2 in 3 (68%) of shoppers plan to spend more or the same on holiday shopping this year compared to last year, according to a new holiday report from Klarna, the global leader in the generational shift away from credit cards. About 1 in 4 (24%) of shoppers have tightened their budgets and plan to spend less. Moreover, while 1 in 3 (31%) plan to spend more this holiday season, consumers of all ages are also prioritizing deals, discounts, and apps, signaling an even bigger emphasis on smart and savvy shopping habits.

“The data this year tells a slightly different story about holiday shopping. We’re seeing a combination of shoppers tightening their budgets, and shoppers that are willing to spend at similar or higher rates. But the common denominator is that the majority are approaching the holiday season sales in a much more savvy way,” said Klarna’s Global Head of Partner Success, Raji Behal. “The vast majority of all holiday shoppers this season are focused on budget-friendly products, discounts, and smarter ways to shop.”