"Global branded payments leader Blackhawk Network (BHN) has introduced a new in-app digital gift card experience within TikTok Shop. TikTok users can purchase digital gift cards for leading brands without ever leaving the app. BHN also allows users to purchase digital gift cards alongside physical products in a unified shopping journey. By embedding digital gift cards directly within TikTok Shop, BHN enables brands to extend their presence into a content-driven environment where shopping often begins ."