“Attentive, the conversational commerce platform, today announced the launch of our text-to-buy solution with Shop Pay, enabling consumers to make purchases directly from an SMS conversation with a brand. Built with Shopify’s Shop Pay checkout flow, Attentive’s text-to-buy solution is designed to turn browsers into buyers with a frictionless checkout flow built for mobile devices. Attentive is removing steps from a brand’s SMS subscriber’s path to purchase. A consumer can now purchase directly in response to a promotional text message from a brand, without having to navigate a website or a checkout page. Currently, mobile conversation rates are more than 60% lower than desktop rates. Attentive will deliver frictionless buying experiences, catered to the shopper’s interests based on their browsing and spending patterns – all within a text message.”