““After much review, we came to the decision to discontinue our pop-up kiosk program,” an Amazon spokeswoman confirmed to The Wall Street Journal. The closings are expected by the end of next month, some employees at Amazon pop-up stores said. These shops typically occupy a few hundred square feet of space and showcase devices like voice-assistant speakers, tablets and Kindle e-readers. They feature staff, dressed casually in black Amazon T-shirts, who encourage passersby to sample the newest products. Pop-ups are operated in locations ranging from malls and Kohl’s stores to Amazon’s Whole Foods stores in 21 states.”
Amazon to Shut All U.S. Pop-Up Stores As It Rethinks Physical Retail Strategy
Wall Street Journal (paywall)
