Amazon Opens up New AI-Enabled Buy for Me, Shop Direct Options for Merchants
Digital Commerce 360
"As Amazon’s agentic commerce strategy continues to evolve, the online retail giant is building out its Buy for Me and Shop Direct tools as well, now with new options for third-party feeds that connect merchants with those buyer experiences. The Buy for Me option introduced a means for Amazon to help a shopper initiate associated purchases faster, using artificial intelligence (AI)."
