“Alipay+ and its e-wallet partner GCash were featured last week at the Philippines launch of SHEIN, the leading fashion and lifestyle global e-retailer’s first-ever popup store. The event showcased how Alipay+ utilized its payments and marketing solutions to engage the e-commerce giant and e-wallet users in a variety of online to brick-and-mortar scenarios through exclusive incentives. GCash users who visited the offline popup store and completed online payment through Alipay+ on SHEIN’s website or app enjoyed extra PHP130 off at checkout with promotion codes provided on site. Users whose online orders exceeded PHP2999 also won an exquisite magic blind box exclusively designed by Alipay+ for the four-day popup event, which started on October 20. The SHEIN event also attracted broad attention and participation from the public as those Alipay+ magic blind box winners enthusiastically shared their joyful moments at the popup store on social media, including Instagram to strike their best poses on the runway and at the photo booth with eye-catching clothes and accessories from the popup.”