Payment data combined with “big data” analytic tools are being used extensively by card networks and banks to create new revenue sources, better manage risk, and provide new business insights. But what about merchants? It turns out that the same technologies can be used to help merchant’s better manage their day-to-day business, understand their performance against their peers, and gain new insights into their customers. How does it work? Who are the players? And what advantages to networks have?

Topics include:

  • Payment data fundamentals – segments, monetization models, etc.
  • What data is available, how it is being used, variations, etc.
  • Key solution providers and examples

As a result of attending this webinar, you will be able to appreciate the analytic tools and providers available to merchants to help them grow their business.

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