Payments data is often used for secondary purposes unrelated to processing payments. It can be used for applications such as offer targeting or even econometric modeling. It can also be used to help merchants better understand their business, how their business compares to their peers, and how key indicators compare to the industry at large. This webinar introduces payments data fundamentals and explores how this data is being used by merchants to gain a competitive advantage.
To understand how payments data can be used by merchants to gain an understanding of their business—and understand how vendors competitively use merchant analytics to better serve their customers.
Russ brings clients over 30 years of experience as an executive, analyst, and consultant. He is an industry pioneer in the commercial use of Internet technologies, and brings a strong background in payments industry analysis, strategy development, and product conceptualization.
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