OnDemand Video Module

Introduction

Five years into Apple Pay and the model is either a total failure or a wild success depending on your perspective. This session takes stock of the value proposition, customer adoption, and how the payments industry has evolved in reaction to Apple Pay. It examines how Apple has expanded the program by use case and across products — and take a look at new capabilities on the horizon.

Topics Covered

• Apple Pay core components
• Consumer, merchant, and issuer value proposition
• Main use cases
• Competitive responses around the world

Learning Objectives

To understand the impact that Apple Pay has had on the payments industry and its likely evolution in the years ahead.