Gen Z: A New Economic Force

Bank of America Institute

"Despite strong wage growth, high cost of living is weighing on Gen Z, prompting them to spend twice as much as they are saving. Spending growth on necessary and discretionary items among Gen Z has been faster than the overall population, according to Bank of America credit and debit card data. While their bank deposit balances provide a buffer, Gen Z spending was nearly twice as much as they had in savings, possibly as the high cost of living exerts financial pressure."