Glenbrook's eCommerce Market Analysis Reports


Our Methodology

In preparing our analysis, Glenbrook combined secondary research from multiple sources, primary research with knowledgeable in-country payments experts familiar with the local online payments acceptance market, and our best professional judgment to reconcile any conflicts between multiple data sources and various subject matter experts. Where there were multiple data sources, we include them and explain how we interpret the differing claims.

Because each country in this series of reports is at a different level with regards to eCommerce market maturity, data availability (and reliability) varies greatly between countries. Some countries have central processors that publicly report transaction data. Others have governmental organizations that measure and track the eCommerce market. In some cases, we had to piece the analysis together from unrelated data sources. Some markets are oblique and less susceptible to external analysis.

To the greatest extent possible, we focus our analysis on online buyers and online payment methods. Where this isn’t possible, we highlight when a statistic or trend is across all channels and not specific to eCommerce. Where data is available, we have further segmented the analysis by vertical (e.g., online travel vs. online retail), buyer demographic, or market tier. If we do not call out the specific breakout, assume the data and the analysis represents the local eCommerce market, across all online verticals, and across all online buyers.

What's Included in Our Reports

Each report consists of two major sections. The first major section provides a quick snapshot of the local eCommerce market — online buyers, eCommerce market size and growth, average online spending, infrastructure maturity, representative merchants (both domestic market leaders and U.S. merchants that have entered the market), and other key attributes of the market. Whenever possible we try to draw comparisons between the local market and the U.S. market in order to best illustrate how each country is similar or different.

The first section also includes purchase style preferences (auction versus fixed-price format, use of installment payments, handling of subscriptions, etc.), consumer payment method preferences, risk management requirements, sales tax dynamics, and whether or not there are rules governing expatriation of funds. The first section concludes with a description of unique domestic payment methods—what they are and how they work.

The second major section is all about online payment methods—how payment methods that are familiar to U.S. eCommerce payment professionals map to local brands and payment systems in an overseas market. This section also provides more detail on unique domestic tender types, and assesses what payment method support is required to reach a critical mass of buyers. In doing so, we attempt to use common terminology so that you can understand similarities between markets independent of local payment syntax.

This section also provides a high level overview of major in-country payment service providers and processors, and the ability of key regional and global PSPs to service the market. If there are local risk management specialists, they are also identified. We also identify major banks that play an important role in the local payments scene, and the major merchant acquirers in the local market. The second section also includes a discussion of the options available for U.S. merchants to connect into the local payment networks.

A third and final section provides helpful reference information on generic global tender types, risk management techniques, and the categorization definitions Glenbrook developed for this analysis.