Everyone is saying that “all the money is in data.” We all know intuitively that this is true in payments and commerce.
But what exactly is payments data? How do you get it? How do you use it? And how might you use it in the future?
This workshop explores payments data in all forms, both sources and uses. We break down payments data inside the purchase value chain and see where each data element comes from and what information is added on each step.
We’ll look at how payment data is monetized through economic modeling, merchant analytics, and other applications. Plus we’ll look at examples of AI technologies in payments, examining current uses and how the early-stage startup companies are using payments data.
1. Key Concepts
2. Who Knows What in Cards?
3. Payments Data Monetization
4. Artificial Intelligence (AI) Applications in Payments
5. Digital Wallet Data Wars
6. Merchant Analytics
7. Payments Data Over the Horizon